Fond consists of material donated by Gordon McKeever and includes promotional stickers for Whistler Mountain and Whistler Blackcomb, a promotional book for Whistler's restaurants, four travel planners created by the Whistler Resort Association to promote both Winter and Summer seasons between 1997 and 2000, a paper spiral bound guide for Whistler Resort Association (WRA) members from November 15th, 1996, a 1999 VHS promotional resort video guide for the Resort Municipality of Whistler, a variety of materials supporting the 2010 Winter Olympic Games, four paper business directory booklets printed for the Whistler Chamber of Commerce dating from 1994, 1996, and 1999, and sixteen posters depicting a variety of subject matter including Whistler festivals, ski racing events, concert series, car shows, heli-skiing, Molson and Shell Cups, and Whistler Resort tourism.

A 1999 VHS promotional resort video guide for the Resort Municipality of Whistler, titled "Whistler in Deep Resort Guide". The video depicts two locals guiding the viewer around Whistler Village, the mountains, activities, and dining throughout the valley. The video includes information on restaurants, ski lessons, indoor and outdoor activities, night life, retail stores, tours, and mountain terrain.

Four travel planners created by the Whistler Resort Association to promote both Winter and Summer seasons between 1997 and 2000. Three of the planners are from the 1997-2000 Winter seasons, and one is from 1999 promoting the Summer season.

The planners cover topics regarding tourism including, accommodation, shopping, activities, transportation, events and festivals, Whistler Blackcomb, recreation, family services, dining, tours and sightseeing, mountain and valley maps, ski school, après, the Conference Centre, directory listings, packages, reservations, advertiser listings, day trips, golf, fishing, water sports, snow sports, lift tickets, ski area comparisons, ski and snowboard races/competitions, rentals, transportation, and booking services.