Fond consists of material donated by Gordon McKeever and includes promotional stickers for Whistler Mountain and Whistler Blackcomb, a promotional book for Whistler's restaurants, four travel planners created by the Whistler Resort Association to promote both Winter and Summer seasons between 1997 and 2000, a paper spiral bound guide for Whistler Resort Association (WRA) members from November 15th, 1996, a 1999 VHS promotional resort video guide for the Resort Municipality of Whistler, a variety of materials supporting the 2010 Winter Olympic Games, four paper business directory booklets printed for the Whistler Chamber of Commerce dating from 1994, 1996, and 1999, and sixteen posters depicting a variety of subject matter including Whistler festivals, ski racing events, concert series, car shows, heli-skiing, Molson and Shell Cups, and Whistler Resort tourism.

A 1999 VHS promotional resort video guide for the Resort Municipality of Whistler, titled "Whistler in Deep Resort Guide". The video depicts two locals guiding the viewer around Whistler Village, the mountains, activities, and dining throughout the valley. The video includes information on restaurants, ski lessons, indoor and outdoor activities, night life, retail stores, tours, and mountain terrain.

Whistler-themed magazine, published by Paul Burrows, containing the following articles:

"Whistler: A Resort for the 90s" by Larry McCallum
"Mountain Homes: Comforts of the high life" by Leanna Rath
"Night Life: Whistler is alive apres apres ski"
"Where to Turn: A guide to the challenges of dual mountain skiing" by Doug Sack
"Heli-Skiing: A new world of powder adventure beyond the lifts" by Brian Smith
"A Taste of Whistler: a gastronomic tour" by Leanna Rath
"Whistler Vision: a gallery of resident photographers"
"Off Season? What off season? : Whistler activities throughout the year"
"Summer Fun: A guide to Whistler's summer adventures"
"Dining Guide: A directory to 18 of Whistler's finest restaurants"
"Business and Health Directories"
"Potpourri: a selection of Whistler collectables"

Four travel planners created by the Whistler Resort Association to promote both Winter and Summer seasons between 1997 and 2000. Three of the planners are from the 1997-2000 Winter seasons, and one is from 1999 promoting the Summer season.

The planners cover topics regarding tourism including, accommodation, shopping, activities, transportation, events and festivals, Whistler Blackcomb, recreation, family services, dining, tours and sightseeing, mountain and valley maps, ski school, après, the Conference Centre, directory listings, packages, reservations, advertiser listings, day trips, golf, fishing, water sports, snow sports, lift tickets, ski area comparisons, ski and snowboard races/competitions, rentals, transportation, and booking services.